How to Grow a Sportsbook

A sportsbook is a gambling establishment that accepts bets on various sporting events. These wagers can be placed on anything from the total number of points scored in a game to which team will win a particular matchup. In the United States, sportsbooks are legal in Nevada, Oregon, and Delaware, and many of them offer their services online. Most sportsbooks accept credit cards, debit cards, prepaid cards, and digital wallets such as PayPal. Some even accept cryptocurrencies like Bitcoin.

Aside from offering good odds and spreads, a sportsbook should also consider offering extra features to keep its users engaged. These include tips, statistics, and news about the teams they’re betting on. This will make the app more interesting and will help them feel more connected to the game they’re betting on. This will make them more likely to return and place more bets.

Another way to grow a sportsbook is by setting up a referral program. This is a marketing tactic that involves rewarding loyal customers with financial rewards for referring new members to their business. There are several different systems that can be used for this purpose, but the most common one involves rewarding the referrer with a percentage of each new customer’s initial deposit.

One of the biggest mistakes a sportsbook can make is failing to invest in compliance and licensing. This is a crucial step that can affect the legality of your operation and can potentially lead to fines or even the loss of your license. A sportsbook must have age verification, self-exclusion programs, and deposit limits in place before it can operate legally. In addition, it must conduct regular audits and reporting to maintain compliance with state regulations.